A Content Marketing Funnel Explained

A content marketing funnel is a way to assist potential customers to learn about your brand, discover solutions to their issues, and then feel comfortable buying from you. Content is better suited to every stage of the funnel.

At the top of the funnel, infographics, videos, and checklists grab attention, bring in leads, and keep readers engaged. Guides and templates that are gated work well at this stage.

Awareness

At this point, customers know that your brand exists. They are also aware of the solutions you offer. This stage is where content is created to educate and inform prospects about the challenges your solution addresses as well as its differences from competitors.